At Functional Self, we are truly passionate about sustainability. We believe that human health is intrinsically linked with the health of the planet, and we are committed to protecting and giving back to our environment.

In 2020 we launched our sustainability model so that we can play a more active role in reducing waste, keeping the sea and the air clean and keeping our earth healthy. We have considered every aspect of our business - from our stable of brands and products, to our logistics processes, to the way our products are being produced, and how we package and ship them to your door. We are always looking for ways to improve our environmental footprint and we want to share our goals with you, as well as our journey so far in creating a fully sustainable Functional Self.


We have four key goals around sustainability.

  1. Improving how we ship your orders towards 100% sustainable packaging
  2. Working with our brands to improve the way products are packaged, moving away from plastics towards sustainable options including biodegradable packaging, aluminium tins and glass bottles
  3. Partnering with environmental charities focusing on land and sea
  4. Making our operations carbon neutral by introducing more locally sourced products and offsetting where necessary, and overhauling our logistic processes including consolidation of shipments to limit transport emission.






In 2020, we transitioned to Woolcool thermal packaging for the shipping of all temperature sensitive products. This eco-friendly insulated packaging is made from 100% felted sheep’s wool and provides a stable temperature during the shipping period. The wool liner is recyclable, compostable and biodegradable. Using sustainable packaging is one of the many small things we can do for our environment and we are proud to be working with Woolcool.

We also use paper tape for the necessary wrapping to ensure that we are moving towards 100% sustainable packaging for shipping your orders.



We are working with our brands to improve product materials and sourcing. For new brands in our range, we are pursuing 100% plastic-free containers. We are also talking to our existing brands to see what changes they will be making to their current packing materials. It is important to us that the brands we are working with are actively looking for ways to become more sustainable.

Below are a few of our favourite sustainable products:

KIKI Health Organic

As well as offering nourishing and natural products, KIKI Health is committed to ensuring their impact on the environment is minimal. The ingredients they use in their products are sustainable and many are organic. Additionally, they considered the environment when selecting their packaging. KIKI Health products are encased in glass amber jars, with minimal packaging and recyclable materials.



Dr Hisham's Alkaline Mouth Rinse: Eco Refill Pack

The Eco bag is made from stone paper, a revolutionary new paper technology made from Limestone. The bag is 100% recyclable, photodegradable, commercially compostable and entirely non-toxic. Zero trees were cut, zero water wasted, and only solar power was used in making this stone paper. The inner Econic® sealed pouch is also 100% compostable, at home or commercially, and proudly made in New Zealand.



Hunter & Gather – Wild Grass Fed Liver Supplement

The product material used for this range of organ vitamin and mineral supplements is aluminium cans. Hunter & Gather actively limit the use of plastics and only use glass or compostable packaging, pay a fair price for the ingredients and work with like-minded farming co-operatives who provide support and education to the supplying farmers and their families.





We donate a percentage of our profits to OneTreePlanted, a non-profit organisation focused on global reforestation. So far, we have helped to plant 1,200 trees, with more planned for 2021.

Every time you shop with us, this helps us to plant more trees.

By choosing to shop with Functional Self, you are helping us reach our goal of 2,000 trees by 2022, to support reforestation efforts where they are needed the most.

Not only do trees clean our air and water and help regulate our climate, they provide important habitat for wildlife, provide economic outcomes, and improve our overall health.

We are proud to be reforestation partners with OneTreePlanted.  Find out more here.


By 2025 our goal is to make our operations carbon neutral by reducing our carbon footprint and offsetting carbon emissions where possible.

Here are a few ways we can achieve this:

  1. Plant more trees - partnering with OneTreePlanted allows us to give back to the environment and start our journey towards having carbon neutral operations.
  2. Reduce carbon pollution - our team works remotely and use video calling rather than in person meetings which drastically reduces our business travel. We are also sourcing local products to reduce airfreight across our business.
  3. Challenge our carbon footprint - we are looking into organisations to help with our carbon footprint. Offset Earth is one organisation who plants trees and funds carbon reduction projects around the world. This will help with carbon offsetting and enables us to contribute to projects that remove more greenhouse gasses that our own carbon footprint puts in.

We believe that every small step to becoming a more sustainable business, will make a difference.


At Functional Self, we want to do our part in building a more sustainable world. Introducing a greater range of sustainable products, and delivering these to you in earth friendly packaging is just the beginning of our sustainability transformation. Here are the latest metrics demonstrating our journey so far across all of our health brands, products and packaging.


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