We asked founder of Nibu Naturals Nici Burns some questions about her clean beauty brand. 

Tell us about Nibu Naturals. How did it come into fruition? 

Nibu Naturals was created after attempting to combat an autoimmune disease. This coincidently happened around the time I became increasingly interested in anti-ageing, and the use of food and lifestyle adjustments as oppose to cosmetic procedures. I began researching self-healing using the earth’s most precious and natural remedies and this in turn led me to study and understand how we can slow down the signs of ageing through alternative therapies, the correct nutrition and lifestyle factors. 

Why do you think clean beauty so important? 

With the words ‘clean beauty’ actually meaning using products with zero toxins, this is so important to me. I believe that natural ingredients can be just as effective, if not even better than your conventional formulations. 

Therefore, we should be using plant-based products to nourish and protect our skin. There is scientific research into the topical benefits of plants ongoing around the world.   

How does Nibu Naturals differentiate itself from other clean beauty brands? 

Nibu Naturals products are all handcrafted by myself and help people to get a beautiful, radiant glow - 100% naturally, with no need to apply make-up. 

I spent many years researching and sourcing the very best ingredients to include in my products, so that I could formulate the perfect blend. This then resulted in my extensive range of high-performance products which are now sold worldwide.  

All of our products are multi-purpose and a synergistic blend of therapeutic-grade oils, plant botanicals, and algae. Our customers use them to enhance their mind, body and spirit. After all, it's not about just looking good, it's about feeling great emotionally too. 

I think there is one key reason why our customers love Nibu Naturals products so much...and that's because they all contain our magical ingredient, astaxanthin. It's loved by many as it provides their skin with a healthy glow, whilst also being a very powerful antioxidant.  

Astaxanthin is a significant ingredient in your range. Why is astaxanthin such a beneficial ingredient? 

Astaxanthin is considered to be one of the most powerful antioxidants. It's even described as being 6,000 times more powerful than vitamin C! When I was first introduced to it, I knew I just had to include it in all my products. It's just so beneficial for the skin - it's like my little magical ingredient.  

Astaxanthin is known to help neutralise free radicals and reduce the appearance of fine lines and wrinkles, resulting in more youthful looking skin. It can also help with hyperpigmentation, making your complexion brighter.  

It's so nourishing, making it great for sensitive skin. People often tell us that it helps to soothe various skin conditions, including eczema, psoriasis and rosacea. This is because it reduces redness and inflammation.  

And perhaps one of the best things about the ingredient is that it allows people to have healthy, radiant and glowing skin - 100% naturally. It hydrates the skin wonderfully, leaving it bright, dewy and glowing. We find that many people are moving away from using make-up, but they still want that lovely, subtle glow - astaxanthin gives them just that.  

You still hand-make every bottle. What can you tell us about this process? 

Well I don’t want to give away my trade secrets too much hehe. 

Would you recommend your products for all ages and genders? And if so, are there any products you’d recommend for specific people? 

All Nibu Naturals products can be used for any age or gender. I pride myself in creating the most gentle but very high performing skincare products that can be used for all skin types.   With that being said, I have created a range for sensitive skin and a men’s range, which I plan on expanding. 

I’m sure many of us would love to reverse the effects that ageing has on our skin. How do your products help with the ageing of skin? 

All the botanical ingredients I add to my products have their own benefits to help with ageing. So, combining them together makes it even stronger. I am currently working on blogs for each ingredient I use to explain more in depth the benefits and why I selected them. 

Are your products cruelty-free and suitable for those living a vegan lifestyle? 

Yes! Here at Nibu Naturals, we pride ourselves on being cruelty-free. Animal testing is something that goes completely against our moral compass and the values on which this company has been built. 

Sustainability is a very hot topic right now. What is Nibu Naturals currently doing in order to be as sustainable as possible? 

I am sure that everyone is aware and knows by now that plastics are one of the worst materials for sustainability. This is why all of our product packaging is recyclable, and what small amount of plastic we do use is sustainable and PET.  

I ensure that I am conscious about the impact on the environment in all aspects of my business and try to make my business as green as possible. 

We also use 100% post-consumer materials, or recycled paperboard. We use soy-based ink for printing. Paper recycling always involves removing ink so that the paper will be ready for the next use. With this in mind, using soy ink becomes an ideal choice for sustainable packaging.